Maison Gabriel Meffre wanted to offer a new experience to its consumers by creating the "Inspiration" range. To achieve this, it has developed a radically new packaging concept in partnership with glass maker O-I: a highly graphic, raised decoration inspired by Provencal patterns creates an incomparable bottle with an ultra-chic appearance. The design is available in six colors to create a collectable range. Everything was made possible thanks to the innovation, O-I: EXPRESSIONS RELIEF.
From the outset, the House showed a desire to translate its values into wine: quality, freshness, elegance, and … innovation in the design of the bottle. This is why Maison Gabriel Meffre called on O-I: EXPRESSIONS RELIEF, the O-I personalization service capable of printing patterns and 3D effects on glass. Designers at O-I used the service to develop an iconic, raised and tactile graphic motif.
The resulting engraving on the bottle is particularly successful with its combination of transparency and color. It gives the bottle an assertive, premium appearance and its tactile effect creates an instant emotional connection between the consumer, the product and the packaging.
Called "Inspiration by Gabriel Meffre", the series offers rosé in a bottle available in six colors, forming a case with a very collectable style. The O-I EXPRESSIONS production line, located in Chazelles-sur-Lyon (Loire, France), manufactures the six colors simultaneously and creates a random color mix in the case. Thus, each case is unique, for an all-encompassing "discovery effect"!
"This is exactly what we were looking for our Rosé Inspiration: elegance, transparency and originality. O-I: EXPRESSIONS immediately seduced us with its creative and premium qualities, but also with its flexibility of use", declared Valérie Vincent, Marketing & Communications Manager of Maison Gabriel Meffre.
The "Inspiration" collection has already experiencing its first success, winning first prize at the Pink Design Awards in Cannes. It has also won over several export markets (including The Netherlands and Denmark), where consumers can find it in stores in the spring.
At O-I Glass, Inc., we love glass and are proud to make more of it than any other glass bottle or jar producer in the world. We elevate products by creating sustainable packaging with emotions, transforming brands into icons, transcending the day-to-day to create meaningful, magical moments. We help food and beverage brands fully express themselves so they can build an emotional bond with consumers. Globally headquartered in Perrysburg, Ohio, our team of more than 27,500 employees at 78 plants in 23 countries worldwide has achieved revenues of $6.7 billion in 2019. We are dedicated to make what matters, to step-by-step shape a healthier and more exciting world. For more information, visit www.o-i.com.
About Maison Gabriel Meffre
Located in Gigondas since 1936, the Gabriel Meffre Winery produces great wines from the Rhône Valley, Provence & Languedoc. Passion, innovation, respect & sharing are the core values inherited from its founder, Mr Gabriel Meffre and still perpetuated by the current team. Deeply engaged in quality issues, the Winery has made sustainable development a top priority in its strategy. Since 2018, Gabriel Meffre is one of the first French wineries to be evaluated “Socially Responsible – Level 4 Exemplary” by the independent experts of the AFAQ Association. Discover more on: www.gabriel-meffre.fr.